Word for Word :
News, etc - Winter 2015
Prepare Your Small
Business for Winter
Increase your vocabulary - See our
Word of the Week: "Pygalgia"
Prepare Your Small Business
Guess what... winter is upon us. The time to prepare your small
business for it is now. Here’s what small business owners
should be doing (or should already have done!) in preparation for
winter to increase sales, improve the organisation, and prevent
costly winter repairs.
Extend the sales potential of your winter stock by getting it in
now. Consumers generally prepare for winter well ahead of the actual
season, and (in case you haven’t noticed) the big brands began
their winter-themed advertising campaigns in October.
You can increase your sales potential by running several “Be
Prepared” campaigns and promotions to encourage customers
to stock up.
Don’t get caught off-guard by winter frosts - take stock
of your winter weaknesses now and make plans to address them.
- Insulate any outdoor pipes and taps to prevent freezing.
- Clear gutters and trim low-hanging branches – wet and
then frozen leaves are heavy and can cause damage.
- Get that boiler serviced!
Many small businesses experience slowed foot-traffic during the
dead of winter. Instead of sitting around twiddling your thumbs,
use this opportunity to work on improvements to your business. If
you have a project in mind, start planning for it now so it will
be ready to begin during the slow winter period of January / February.
The slower winter months are also a great time to perhaps plan
a move to online or social selling.
Prepare your Finances
Have an an end-of-the-year financial clean-up. Winter is a good
time to chase all those outstanding invoices. Perhaps you should
also think about settling with creditors, so you have a clear run
come the new year.
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